Handwriting in advertising and design
Handwriting is a powerful tool in design and advertising. It conveys authenticity, tone and emotion, either used in conjunction with photography and video, or alone. I am often commissioned to create unique “voices” for advertising campaigns and design programs. I approach these projects as an actress or voice-over artist, always looking for the unique typographic tone and style that will express the sound of words in visual form. There is an overlap between “calligraphy” and “handwriting” but as a general rule handwriting is distinguished by its personal characteristics, its inconsistencies and artless appearance. It can take many drafts to find just the right combination of casual and natural blended with design finesse. These portfolios showcase handwriting used in signature design, corporate identity, and text for a wide variety of clients.