Lettering Design in Packaging Portfolio 1Lettering & Calligraphy in Packaging
Custom hand lettering or calligraphy can give packaging design a great sense of presence on the shelf. Unlike “hand-lettered” fonts, hand lettering is unique (it really is hand lettered,) and sets a product identity apart from the others in its category. I work with design firms and directly with companies to create brandmarks for products including food and beverage, cosmetics, health, beauty and fashion. The styles can range from expressive script to custom typography. This collection shows final application of logos as well as some selections of development work. A custom brandmark may go through many iterations and revisions before it is finalized. The process is a blend of typographic exactness and freely done hand lettering or calligraphy, refined in collaboration with the design team.