Welcome to Alphabet Roadtrip, the blog of Iskra Design. Alphabet Roadtrip is a hybrid of design and fine art. Here you will find my newest work in design and lettering, process notes, and writing on the subjects of design and visual culture. To see my work please visit the portfolios in the navigation menu above. If you are already a fan of Alphabet Roadtrip you may have saved links from my old website. This is the NEW(!) site. Please do update your bookmarks so we don’t lose touch.
Who can resist the simplicity and strength of a declarative sentence? Powerful words from the newest member of the United States Supreme Court, Brett Kavanaugh. Also . . . . . an excuse to do a style mash-up of Trajan Capitals and custom watercolor lettering with a twist on balloon style.
Late night improvisations with tissue paper and brushes.
Branding. The hot sting of identity. Do you ever wonder about all this??? It’s a conundrum in so many ways. The self is always changing. Nothing is permanent or fixed. But from the overlays of ambiguity and possibility the world requests we choose. Late night improvisations with tissue paper and brushes.
A logo design project for one of the nation’s most innovative and surprising performance artists and cultural entrepreneurs. This case study shows the evolution of the signature design logo for Lucia Neare. Her work is entrancing, magical, and impossible to categorize. We tried many directions, exploring the range of contemporary and classical styles that could best capture the spirit of her work.
Above, the progression towards a more European and traditional style, and below, the logo in final use.
This project was a delight to work on, and an ideal place to use custom letterforms. No font could ever capture the magic of this artist and her work. To see more case studies of logos visit the projects in the typographic section of my portfolio, and subscribe to my blog, where I post various projects in process.
Expressive lettering quotation by Iskra Design
Working in the studio today on a project my hand started getting tighter and tighter, so I took a break to remember where the life energy in calligraphy comes from.
A little post script: just in case you were wondering, the word “free” here does not refer to “free fonts.” I create bespoke typefaces for clients, but this is one-of-a-kind free form lettering, and is not a font.
Watercolor,unique lettering and collage © Iskra Johnson
Our meme-maker in chief has ensured that this little word duo remains current. From an abstract design perspective, it is always helpful when words are the same length and lock up with an interesting positive-negative charge. By flipping a few backwards it added even more interest. Watercolor, hand lettering and collage.