Signature Design for AdvertisingHandwritten signatures for brandmarks, advertising, and packaging
Signature Design for Advertising
If you have ever tried to perfect your own personal signature you know just how challenging this can be. To create a distinguished mark that contains your personality, with natural character and appealing flaws, can take hours, days or a lifetime. If you don’t have a lifetime you can call me! Signatures are a specialty of calligraphic design that I love to do. I have created custom signatures for book titles, packaging, corporate identity and many ad campaigns. I can base the mark closely on an actual signature for recognizable fidelity, or stylize it to maximize expressive impact.
In the design process I always try a range of options that evolve as I go, experimenting with degrees of casual “sloppiness,” legibility and calligraphic beauty. This collection shows a variety of styles for various clients, including Lord & Taylor, Naomi Judd, Simon & Schuster, Betty Crocker, Fritolay and Visa. The collection includes semi traditional calligraphy, casual daily writing and designed brandmarks that can also function as high impact signage or package identities. If you are interested in commissioning a signature for personal or business use, I hope you will find these samples useful as a guide to the look that is right for you.
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