This very fine article by Roxane Gay in a recent New York Times inspired the poster above. Truly, not voting, claiming apathy or disillusionment, is a luxury that none of us can afford if we want a functioning democracy. For type geeks, the font is ITC Modern, a favorite in the Bodoniesque family, and the script is hand drawn by yours truly.
Designing a quotation in calligraphy for the modern age is not, forgive me, always a piece of cake. Sometimes it is quite vexing, especially when you test your ideas out on a trusted focus group and they say things like “Why does that calligraphy look like frosting?” or “You know, Marie Antoinette never actually said “let them eat cake….” Sigh. . . .
It appears to be true, that my favorite diva of a previous gilded age was not the author of that quote and was in fact a lovely woman who showered the peasants (her peasants) with presents. Regardless, given the current rehash of the gilded ages playing out daily on television, internet and IRL, Marie Antoinette and her current doppelgängers have been on my mind. These classic Words That Marie Did Not Say sound completely contemporary today.
Here are three different approaches I took to creating a modern broadside from a classic text. I knew I wanted the letters to echo the form of both a gown and a cake, and settled very quickly on the style of script. The big question was context: what kind of background should the lettering have? The first version was done in the spirit of the parlor, with an ornamental touch.
Marie Antoinette on a plate, with lace.
Then I started thinking about the French Revolution, which wasn’t really that pretty. Think rioting in the street, guillotines, torches and smoke. This version feels cinematically correct, and evokes the mood of a revolution:
Marie running from the riots.
Lastly I did this version, in which the cake stands in for an urban kiosk, and could be right down the street in my own fair city, with its lush graffiti gardens and cyber-dystopian perfumes. I know, you can’t really read it, but that’s the beauty of urban walls.
Marie, dressing for a riot.
I dearly hope Marie is not offended by my liberties. I grew very fond of her while hand lettering the title for her biography:
The Real Marie.
Let me know what you think. Should I have actually baked a cake and done the words in real frosting? Next time! ‘Til then, follow me on Instagram and theispot to see what’s cooking in the studio.
A logo design project for one of the nation’s most innovative and surprising performance artists and cultural entrepreneurs. This case study shows the evolution of the signature design logo for Lucia Neare. Her work is entrancing, magical, and impossible to categorize. We tried many directions, exploring the range of contemporary and classical styles that could best capture the spirit of her work.
Above, the progression towards a more European and traditional style, and below, the logo in final use.
This project was a delight to work on, and an ideal place to use custom letterforms. No font could ever capture the magic of this artist and her work. To see more case studies of logos visit the projects in the typographic section of my portfolio, and subscribe to my blog, where I post various projects in process.
Expressive lettering quotation by Iskra Design
Working in the studio today on a project my hand started getting tighter and tighter, so I took a break to remember where the life energy in calligraphy comes from.
A little post script: just in case you were wondering, the word “free” here does not refer to “free fonts.” I create bespoke typefaces for clients, but this is one-of-a-kind free form lettering, and is not a font.
If like me you have been reading and watching news obsessively for far too many months, you may want to go rogue for a minute and just think about pleasure. Cake, for instance. Maybe you are planning your wedding, or someone else’s. Maybe all you want to think about is frosting, and satin kitten heels, and how many bubbles you can fit in a champagne flute before it just becomes air. Maybe you want to feel giddy and strew ribbons around the room and you don’t want anybody telling you otherwise.
I stumbled upon this wonderful quote by Nigella Lawson and it made me unreasonably happy. Experimenting here with new styles of calligraphy and hand lettering and lots of color. Yum.
Pleasure the British way, dapper and a bit buttoned down.
Or maybe better in French? Luxurious. Plush. Of course if you are going to obsess about cake, that leads inevitably to champagne, and going a little bit crazy with pink.
There are so many ways to work with color in custom lettering design. Each color twist gives a different feeling to the words, elegant, playful, a cheap date or something luxe. It’s all in the subtle detail.
More new work in the pipeline, coming soon! To see the latest you can always follow me on Instagram, or Facebook. Drop me a note if you have a project in mind.